Sales Strategy
Why B2B SaaS Proposals Fail at the Legal Stage
A deal isn't closed until legal signs off. Learn how to eliminate the friction that kills deals in the final mile.
The Solution Box
LoomDoc's Agentic Assets resolve legal friction by providing real-time compliance Q&A inside the document. By creating an interactive legal packet, you empower the counterparty's legal team to self-serve, find answers to critical questions about liability, data privacy, and terms of service instantly, and accelerate sign-off.
The Black Box of Legal Review
You've got the champion on board. The economic buyer is ready. You send over the final proposal and Master Service Agreement (MSA), and... silence. The deal has entered the legal department, a black box where momentum goes to die. Why? Because legal teams don't say "yes" or "no." They ask questions.
A static PDF forces them into a slow, manual loop: they read the document, email questions to your champion, who forwards them to you, and you forward them to your legal team. Days or weeks can pass. LoomDoc breaks this cycle.
How an Agentic Legal Packet Works
Instead of just sending an MSA, you send an interactive LoomDoc containing the MSA, your Data Processing Addendum (DPA), security whitepaper, and any other relevant legal documents.
- Their counsel can ask, "What is the governing law for this agreement?" and the AI will instantly pull the answer from the MSA.
- They can ask, "Summarize the data privacy and security terms," and get a concise overview sourced from your DPA and security documents.
- You can pre-load "pre-answered questions" for common sticking points, ensuring your company's official position is the first thing they see.